Hy-Vee

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Hy-Vee, Inc. (), is an American employee-owned chain of supermarkets in the midwestern United States, with more than 570 locations in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin. Stores have been in planning stages in Indiana, Kentucky, Tennessee, and Alabama. Hy-Vee was founded in 1930 by Charles Hyde and David Vredenburg in Beaconsfield, Iowa, in a small brick building known as the Beaconsfield Supply Store, which is listed on the National Register of Historic Places. The largest Hy-Vee stores are full-service supermarkets with bakeries, delicatessens, floral departments, dine-in and carryout food service, wine and spirits, pharmacies, salad bars, health clinics, HealthMarkets (natural and organic products) and coffee kiosks (Caribou Coffee and Starbucks). The company maintains fuel stations with convenience stores, fitness centers, and full-service restaurants at some of its properties, including Wahlburgers, a chain made famous by the same-titled A&E reality series. Hy-Vee's largest store in the United States opened June 13, 2023, in Gretna, Nebraska (near Omaha), with nearly 135,000 square feet (12,500 m2) of retail space. Even larger stores of 150,000 square feet (14,000 m2) were planned for Zionsville, Indiana, and Louisville, Kentucky. The Zionsville store has no set opening date as of May 2024, while the Louisville location expected to open in 2023 was yet to be built as of June 2025. Hy-Vee's longtime advertising slogan, "Where there's a helpful smile in every aisle", was adopted for the chain's first television commercial in 1963. In the 1990s, the slogan became a jingle with music by Annie Meacham and James Poulsen. Hy-Vee is known as the "Pride of Des Moines".