Indigo Digital Press

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HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business. It was founded in 1977 in Israel and acquired by Hewlett-Packard in 2001 (over a decade before the technology giant split into HP Inc. and Hewlett Packard Enterprise). Indigo is known as a pioneer of digital printing technology. Digital printing refers to the ability to print without plates or other tooling processes, and has three major benefits: it makes short runs and personalized print cost-effective, it enables the use of variable data (such as text or images), and it makes just-in-time printing possible. As a result, digital presses have changed the economic models for printing in a wide variety of market segments, including labeling, packaging, marketing, as well as educational textbooks, journals and periodicals. These aspects are particularly important given the consolidation and diminishing profitability of traditional print segments, such as the decline of newspapers and magazines. Additionally, digital printing significantly reduces the waste of materials associated with pre-press, obsolescence and warehousing. Because a digital press is capable of printing a different image for each individual impression in its output stream, digital printing enables marketing campaigns to reach consumers in more creative and engaging ways. Examples include highly targeted advertisements, seasonal and limited editions of consumables, new product introductions, and individually personalized products. The HP Indigo printing process is known for matching offset lithography's print quality and its application versatility, with the ability to print on a wide range of materials. It uses a proprietary printing process which is similar to the process used in laser printers, but with special electrostatically charged inks instead of toner, and without using a fuser, using instead a heated transfer roller to melt the charged ink particles before applying them to the paper. Up to seven inks, including the standard CMYK plus...