Interactive Investor

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Interactive Investor Services Limited, trading as interactive investor, is a subscription-based online investment service in the United Kingdom, founded in 1995 by the entrepreneur Sherry Coutu. It provides financial information and investment tools. It is the UK's biggest flat-fee investment platform, with (as of 2022) £59 billion of assets under administration and over 400,000 customers. The company is based in Manchester, with offices in London and Leeds. Since 2022, it has been a subsidiary of UK-based investment company Aberdeen. Interactive Investor International was founded in 1994 by Sherry Coutu and funded by angel investors Richard Caruso and John Cooper, as well as the venture capital company, Arts Alliance. In 1995, Coutu hired Tomas Carruthers from ESI to bring trading capability and equities to supplement the company's fund-management information. Initially launched to provide front-end research to the investment community, it also served as a platform for investors to communicate through discussion boards. The name was changed to Interactive Investor following the company's withdrawal from the South African and Asian markets. Coutu was CEO and Chairman until just before the company's flotation, when Carruthers was named as CEO and Coutu remained Chairman.