Ismeiow

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Ismael Serafim, known professionally as Ismeiow (Portuguese pronunciation: [izˈmew]), is a Brazilian drag queen, YouTuber, digital influencer, and makeup artist. He became known on the Brazilian internet for his artistic makeup, influenced by his years of study in plastic and visual arts, as well as fashion-related work, including the independent production and customization of clothes and accessories. In 2018, he created a YouTube channel focused on sharing personal experiences. Shortly thereafter, he shifted the channel's focus to his drag persona, Ismeiow. He later began publishing reaction videos, which contributed to an increase in his visibility. In 2023, he launched a second channel, titled Ismael, in which he appears outside of his drag persona; the channel went on to achieve greater viewership and audience reach than his main channel.