Item number

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In Indian cinema, an item number or special song is a musical number inserted into a film that may or may not have any relevance to the plot. The term is commonly used within Indian films (Bengali, Hindi, Kannada, Punjabi, Tamil, and Telugu cinema) to describe a catchy, upbeat, often provocative dance sequence performed in a movie. These sequences predominantly feature glamorous female performers, commonly referred to as item girls, whose appearance, movements, and attire are designed to attract visual attention and heighten the sensual appeal of the film. Such item numbers are strongly associated with the objectification of women on screen, where the female body becomes the central spectacle rather than the narrative itself. The main aim of an item number is to entertain movie-goers and to lend support to the marketability of the film by being featured in trailers. They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot. It is thus a vehicle for commercial success that ensures repeat viewing. A distinctive feature of the item number is its construction around the visual and sensual appeal of its lead performer. An actress, singer, or dancer—especially someone poised to become a star—who appears in an item number is popularly referred to as an item girl. While male performers known as item boys occasionally feature in such sequences, the phenomenon remains overwhelmingly associated with women, who are far more frequently cast in these roles. In colloquial filmi slang used in Mumbai, the term item itself often implies a "sexy woman", reinforcing the view that the female body is the intended spectacle in these numbers, complemented by racy visuals and suggestive lyrics.