Jamie Salter

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Jamie Salter (born 1963) is a Canadian billionaire businessman. He is the founder and executive chairman of Authentic Brands Group, an American sports, media, entertainment and lifestyle platform headquartered in New York City. Its holdings include fashion, athletics, and entertainment brands, which it licenses to operating partners around the world. Authentic owns more than 50 consumer brands, as well as the likeness rights or estates of celebrities, including Elvis Presley, Marilyn Monroe, Shaquille O’Neal, David Beckham and Kevin Hart. Before founding Authentic Brands Group, Salter co-founded the snowboard manufacturer Ride Inc. (which went public on the Nasdaq in 1994) before stepping down as CEO in 1996. He went on to found Gen-X and was the CEO of Global Sports Inc. He then co-founded and was CEO of Hilco Consumer Capital. Salter founded Authentic in 2010 with investment from private equity firm Leonard Green & Partners. He was chief executive officer of Authentic Brands Group from its founding in 2010 until 2026, when he transitioned to executive chairman and appointed Matthew Maddox as president and chief executive officer.