Jubel beer

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Jubel (stylised JUBEL) is a British brewing company and fruit lager brand based in London, England. It produces a range of 4% ABV lagers flavoured with fruit, marketed as combining the refreshment of a fruit cider with the drinkability of a lager. The brand was developed by Matt Cole and Tom Jordan in 2017 and launched nationally in 2018 after the founders were inspired by a peach-topped lager drunk on a ski trip in the French Alps. Jubel’s fruit lagers are stocked by major UK supermarkets and poured on draught in pubs nationwide, and have been cited as part of a wider growth in fruit-flavoured beer among younger drinkers.