Kyle MacDonald

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One red paperclip is a website created by Canadian blogger Kyle MacDonald, who traded his way from a single red paperclip to a house in a series of 14 online trades over the course of a year. MacDonald was inspired by the children's game Bigger, Better. His site received a considerable amount of notice for tracking the transactions. "A lot of people have been asking how I've stirred up so much publicity around the project, and my simple answer is: 'I have no idea'", he told the BBC. The story has inspired countless copycats, who have attempted to trade their way up from a paperclip or other small items to something expensive, with varying degrees of success.