Loaded (magazine)

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Loaded is a men's lifestyle magazine, now online. It launched as a mass-market print publication in 1994, stopped being issued in March 2015, and relaunched as a digital magazine in November 2015. The content was changed, with risqué material being heavily reduced. It relaunched in May 2024 as a website. The magazine's title was stylised entirely in lower case letters. The original version of the publication was often termed the epitome of a "lad mag". The magazine was based in London. The brand was taken over by Dubai-based entrepreneur Stewart Lochrie in 2024, alongside new editor Danni Levy, and sub-editor, Darren Croft.