Micromax Informatics

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Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurgaon. It was established in March 2000 as an IT software company operating in embedded systems. It entered the mobile phone business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India. In 2014, Micromax was the tenth largest smartphone vendor in the world. In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market. The company also owns YU Televentures, which sells its products under the brand name YU. YU Televentures was shut down by 2018, and its final phone was the YU Ace launched in 2018 as a final comeback attempt.