Min Hee-jin

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Min Hee-jin (Korean: 민희진; born December 16, 1979) is a South Korean creative director, art director and graphic designer. She is best known as the former executive producer of the K-pop girl group NewJeans and for the legal battles regarding its control. Min worked at SM Entertainment from 2002 to 2018, starting as a graphic designer, then art director, before becoming creative director later on in 2012, and ultimately becoming part of the board of directors. She led the visual and conceptual identity of groups such as Girls' Generation, Shinee, f(x), Exo, and Red Velvet. In 2019, she joined Hybe Corporation and oversaw the company's rebranding. She became the CEO of ADOR, a new Hybe subsidiary, in November 2021 and launched NewJeans in July 2022. Min left ADOR in 2024, following a protracted conflict with Hybe's top executives regarding NewJeans' control and activities. Since late 2025, she has been running a new agency named OOAK, aiming to produce a new boy group.