MRC

EN Texto en inglés Aún no hay artículo en tu idioma: extracto en inglés.

MRC II Distribution Company, L.P., doing business as MRC (formerly Media Rights Capital), is an American film and television studio founded by Modi Wiczyk and Asif Satchu in 2004. Based in West Hollywood, California, MRC develops, finances, and produces films and television shows in partnership with the industry's leading creative artists. The original business plan, called Another New Ballgame, was written in 1999 as part of a class assignment while Wiczyk and Satchu attended Harvard Business School. The plan quickly gained notoriety throughout Hollywood and was deemed controversial for predicting the decline of the traditional "Hollywood system" alongside the emergence of a new order driven by internet-based distribution and independent studios fueled by talent agencies. MRC is famous for many firsts in Hollywood. It was the first studio to establish a deeply-integrated partnership with major talent agency, Endeavor Talent Agency, which would become a model for future alliances between agencies and studios. Their deals for Alejandro González Iñárritu's Babel (2006) and Sacha Baron Cohen's Brüno (2009), the follow-up to Borat (2006), were early examples of artists owning copyrights, selling films for significantly more than their cost, and having true control over production and marketing. The company was an early innovator in the creator economy. It produced Seth MacFarlane's Cavalcade of Cartoon Comedy (2008) web series for YouTube, the platform's earliest Hollywood-backed scripted series. The show became YouTube's second-most-subscribed-to sponsor channel during its run and was notable for being the first show distributed exclusively online through Google's AdSense network, syndicating content across thousands of partner sites. The success of Cavalcade positioned MRC as one of the first studios to merge storytelling with tech-driven distribution. MRC's Television division developed, produced, and financed House of Cards (2013), the first original series ordered directly by Netflix, launching the streaming era of prestige television. The...