Nectar (loyalty card)

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Nectar is a loyalty card scheme in the United Kingdom run by Nectar 360 Limited, a company owned by Sainsbury's. It launched in 2002 with initially four partner companies, and by 2010 had grown to include over 14 companies and over 400 online retailers. The scheme was established by Loyalty Management Group, replacing the existing schemes of three of the four launch companies. Participating companies covering sectors such as travel, retail, finance and newspapers. The scheme is the largest in the United Kingdom, and comprises a number of partner companies, including Sainsbury's, Esso, Carphone Warehouse, Argos and British Airways. Nectar was purchased by the Canadian Groupe Aeroplan (now Aimia) in 2007, and purchased by Sainsbury's in 2018.