Pepsi Blue

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Pepsi Blue is a berry-flavored soft drink produced by PepsiCo. It was marketed as a "Berry Cola Fusion", and was initially sold from 2002 to 2004 in the United States and Canada (with a limited return in 2021) and was also sold in several Asian markets. The decision to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%, and another source noted that "Pepsi Blue attempted to imitate the lurid hues of Gatorade". It was designed to attract teenage consumers with its bright blue color and unique flavor. It is tinted using Blue 1. The flavor was described by Pepsi only as "berry" and described by customers as similar to blueberries or raspberries, or similar to cotton candy with a berry-like aftertaste and much more sugary and syrupy than regular cola. Pepsi Blue was announced in May 2002. It was launched in mid-2002 and discontinued in Canada and the United States in 2004, although it remained available in the Philippines. Pepsi taste-tested more than 100 flavors across 9 months. In April 2021, Pepsi announced that Pepsi Blue would be reintroduced for a limited time in May 2021.