Peter Horbury

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Peter Douglas Horbury (27 January 1950 – 29 June 2023) was a British car designer widely known for his design work for Volvo and his roles as Executive Design Director, Americas for Ford (2004-2009), Chief Designer at Ford's Premier Automotive Group, Executive Vice President of Design at Geely Auto between 2011 and 2021 — and as Senior Vice President of Design at Lotus. Widely noted for returning Volvo to prominence in the design world — Horbury led the design of more than fifty cars over the course of his fifty year career, including the Volvo C70, V70, V50 and XC90, Ford Flex, Chrysler Horizon, Lynk & Co 01 and LEVC TX, Lotus Eletre — as well as the Ford Interceptor and Lincoln MKR concepts. Automotive News Europe noted that Horbury possessed an infectious natural charm, humor and modesty — in sharp contrast to many ego-driven automotive personalities. Auto Design Magazine said Horbury "was not simply a designer. He was a brilliant mind with a deep knowledge about how we, human beings, interact with that complex object called automobile." Horbury received UK magazine, Autocar's, Designer of the Year in 1998 as well as the 2020 Car Design News Lifetime Achievement Award.