Proton Persona

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The Proton Persona is a series of compact and subcompact cars produced by Malaysian automobile manufacturer Proton from 1993 to 2026. The first generation Proton Persona (C90) refers to the export name given to the Proton Wira. The first use of the 'Proton Persona' nameplate dates back to November 1993 in the British market. The original Persona was later joined by the 3-door Persona Compact, and 2-door Persona Coupé. The second generation Proton Persona (CM) was launched in August 2007. The CM series is the first Proton model to use the 'Persona' nameplate in its home market. It is based on an extended Proton GEN•2 platform, and was sold as a saloon complement to the GEN•2 hatchback. The CM Persona replaced the Proton Wira saloon in Malaysia and the C90 Persona in its export markets. The third generation Proton Persona (BH) was unveiled in August 2016. It is based on an extended Proton Iriz platform, and is sold as a saloon complement to the Iriz hatchback. It directly replaced the nine-year-old CM Persona in its home market. On 23 April 2019, Proton launched a facelifted version of the Persona alongside the Iriz. Proton claimed that both cars had over 300 parts changed and improved. As of 18 February 2021, a black edition of the Persona was launched virtually on Facebook. Production is scheduled to be discontinued in 2026.