Ratio precio-ventas

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The price-to-sales ratio (P/S ratio or PSR) is a financial ratio used to assess a company's market value relative to its revenue. It is calculated by dividing the company's market capitalization by its total revenue over a specified period, typically the trailing twelve months (TTM), or equivalently, by dividing the unit price of each share by the per-share revenue. Investors use this metric to gauge how much they are paying for each dollar of a company's sales, often as an alternative to the price-to-earnings ratio (P/E ratio) when earnings are negative or volatile. The P/S ratio is particularly useful for valuing unprofitable companies, as it relies on revenue rather than profit, which may be absent or distorted by accounting practices. A lower ratio (e.g., below 1.0) may suggest a stock is undervalued, while a higher ratio could indicate overvaluation, though interpretation depends on industry norms and company context. The ratio can also track a stock's valuation over time or compare companies within the same sector.