SoundOn

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SoundOn is a music marketing and distribution platform founded in 2021 by TikTok. It mainly provides song distribution and artist services. The tool lets users upload music directly to TikTok to earn royalties, while allowing them to retain their copyright on the music. The service also distributes artists' music to other platforms. The platform provides support including audience insights and development advice. Powered by TikTok, SoundOn was designed to serve as a platform for new musicians. On the platform, artists receive all of their royalties in the first year, and 90% after that. As of July 2023, it is available in the US, the UK, Australia, Brazil, Indonesia, and New Zealand, among others.