Strongbow (cider)

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Strongbow is a dry cider produced by H. P. Bulmer in the United Kingdom since 1960. Strongbow is the world's leading cider with a 15 per cent volume share of the global cider market and a 29 per cent volume share of the UK cider market. Bulmer's is a subsidiary of Heineken N.V., the multinational Dutch brewer who also own the sustainable cider brand Inch's. Strongbow was the highest selling cider in Australia and was the second-highest selling cider in North America as of 2012. Belgian-produced Strongbow Gold was introduced in Europe in response to cider's growing popularity on the continent in 2011. The majority of Strongbow is produced at Bulmer's Hereford plant, although regional variations are also produced at Heineken's cider mill in Belgium and in Australia.