SVT Play

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SVT Play is the brand used for the video on demand service offered by Sveriges Television, more specifically to the streaming services offered on the SVT website, svt.se, and its counterpart for mobile phones. The brand was introduced in December 2006, when the existing streaming television service got a new name. In September 2007, SVT launched their own channel on YouTube. From late 2007 until end of 2008 SVT Play was also available as a channel on Joost. SVT claims that the service offers more than 2,000 hours of television. Most programmes produced for or by SVT are published on SVT Play after they have been broadcast and are then available for 30 days. SVT have also launched "channels" dedicated at different audiences under the "Play" name. The first such channel was Play Bolibompa which launched in late 2007. It was followed by the news service Play Rapport which launched in May 2008.