This Morning

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This Morning is a British daytime magazine programme that is broadcast on ITV. It debuted on 3 October 1988 and is broadcast live every weekday from 10:00 am to 12:30 pm across the United Kingdom, and in the Republic of Ireland by Virgin Media One. The programme features a variety of news, showbiz, fashion, health and beauty, lifestyle, home and garden, food, technology, live phone-ins, and competitions. The show was originally presented by husband and wife duo Richard Madeley and Judy Finnigan for more than a decade after its launch. It is currently presented by Ben Shephard and Cat Deeley from Monday to Thursday with Dermot O'Leary and Alison Hammond presenting on Fridays. The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. It won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022.