This Thriving Land

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This Thriving Land (Chinese: 生万物; pinyin: shēng wàn wù) is a 2025 Chinese television series written by Wang He, directed by Liu Jiacheng and starring Yang Mi and Ou Hao. It is adapted from the novel Qian Quan Yu Jue Jue by Zhao Defa. Produced by China Central Television and iQiyi, the series premiered on 13 August 2025 in the prime time slot on CCTV-8 and was simultaneously streamed exclusively online on iQiyi. This Thriving Land reversed the declining viewership trend for long-form Chinese television drama, with a single-day effective playback of over 100 million and a market share exceeding 46.1%. It revived public interest in the Chinese medicinal herb danshen, Qi-Lu culture and the Shandong dialect, while also driving a surge in iQIYI's stock price and a tourism boom for its filming locations in Shandong.