Tiger Telematics

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Tiger Telematics, or Tiger, was a Swedish-American electronics company, best known for the failed Gizmondo handheld game console. In 2000, Carl Freer formed Eagle Eye Scandinavian, a small electronics distribution business in Sweden. In 2002 the company merged with Floor Décor, a carpet retailer based in Jacksonville, Florida. Once that was completed, Floor Décor's Michael Carrender became the company's chief financial officer. The merged company soon renamed itself Tiger Telematics Inc. with a new ticker symbol "TIGR". It made an attempt to take on Sony and Nintendo in the UK gaming market and relocated at an office near Farnborough Airfield. Stefan Eriksson, whom Freer had met during a previous business visit, was brought into the company with Peter Uf and Johan Enander. The Gizmondo device made its debut as a concept product at the German CeBIT show in March 2004, when its European subsidiary was then known as Gametrac Europe before renaming itself as Gizmondo Europe. The company became known for its extravagant spending, despite not yet making a profit, let alone getting the Gizmondo off the ground. It counts amongst its exploits buying out model agency ISIS, and leasing a shop on Regent Street in London as its flagship showroom at a cost of £175,000 per annum.