TigerDirect

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TigerDirect was an El Segundo, California-based online retailer dealing in electronics, computers, and computer components. The company was previously owned by Systemax, which is known for its acquisitions of the intellectual property of the defunct U.S. retail chains Circuit City and CompUSA and relaunching them as online retailers. The two brands were subsequently shuttered in late December 2012 and consolidated into the TigerDirect site. In 2015, TigerDirect phased out all of its remaining brick-and-mortar retail operations, and PCM Inc. acquired Systemax's online North American technology retail business. In 2019, TigerDirect closed its online business servicing Canada. The bulk of the company's business was based on web and catalog computer electronics sales, where TigerDirect had carved out a niche by placing a heavy emphasis on rebate marketing as a way to offer lower prices. The company also operated retail store and business-to-business channels.