TV Paulista

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TV Globo São Paulo (channel 5) is a Brazilian television station based in São Paulo, Brazil carrying TV Globo for the metropolitan area and Ibiúna, outside of Mogi das Cruzes, which is served by TV Diário. Owned-and-operated by Globo, a subsidiary of Grupo Globo, its production and journalism studios are in the Vila Cordeiro neighborhood, in addition to the commercial and administrative offices, located in the Edifício Jornalista Roberto Marinho, on the same block, and its transmitters are in the Torre da Globo, at the top of the Trianon Corporate Building, in Espigão da Paulista. It is the oldest television station in operation in Brazil and alongside TV Globo Rio, it is one of the network's flagship stations. The station was opened in 1952 as TV Paulista, having been the second television station to operate in São Paulo, after TV Tupi. Created by federal deputy Oswaldo Ortiz Monteiro together with three developers, it began by showing shows and news produced in improvised studios in a residential building in the Consolação neighborhood. In 1955, with difficulties due to a crisis, part of its shares were sold to the group of radio presenter Victor Costa, expanding with the purchase of radio and television stations throughout Brazil, which increased investments in programming and hiring artists. After Costa died in 1959, his son Victor Costa Júnior took control of TV Paulista, which again went through a crisis, causing him to sell the station and other radio and television concessions to journalist and businessman Roberto Marinho in May 1965. The acquisition made the station a subsidiary of TV Globo, in Rio de Janeiro, at the same time that a gradual process of changing the name of the Rio station took place. In 1968, with its headquarters, previously transferred to the Vila Buarque neighborhood, hit by...