WESH

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WESH (channel 2) is a television station licensed to Daytona Beach, Florida, United States, serving the Orlando area as an affiliate of NBC. It is owned by Hearst Television alongside Clermont-licensed CW affiliate WKCF (channel 18). The two stations share studios on North Wymore Road in Eatonville; WESH's primary transmitter is located on Brown Road near Christmas, Florida, with additional transmitters in Orange City and Ocala. WESH began broadcasting on June 11, 1956. The original permittee was W. Wright Esch, former owner of a Daytona Beach radio station. In its first year of operation, it was an independent station with a signal that mostly served the Daytona Beach area from facilities in the nearby town of Holly Hill. In 1957, the station began broadcasting at higher power from a tower near Orange City, becoming receivable in Orlando, and affiliated with NBC. After adding Orlando to its coverage area, it opened a second studio in the Orlando suburb of Winter Park. Cowles Communications acquired the station in 1965. During its ownership tenure, WESH endured a decade-long challenge to its broadcast license by a Daytona Beach–based group which protested the increasing shift of station operations to the Orlando area. The challenge became of national interest when an appeals court's verdict implied that existing licensees enjoyed less of an advantage in the renewal process. During this time, WESH typically rated second in Orlando-market news ratings. Cowles sold WESH to H&C Communications in 1984. H&C built new studios for the station in the Daytona Beach and Orlando areas, including the present main studio in Eatonville. Pulitzer Publishing acquired WESH in 1993; news ratings declined during the first years of its ownership. Under news director Bill Bauman, the station deemphasized crime news and won national attention for doing so, but ratings success did not follow...