WWL-TV

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WWL-TV (channel 4) is a television station in New Orleans, Louisiana, United States, affiliated with CBS. It is owned by the Tegna subsidiary of Nexstar Media Group alongside WUPL (channel 54), an independent station with MyNetworkTV; Nexstar also owns ABC affiliate WGNO (channel 26) and CW station WNOL-TV (channel 38). WWL-TV and WUPL share studios on Rampart Street in the historic French Quarter; WWL-TV's transmitter is located on Cooper Road in Terrytown, Louisiana. The station first signed on the air on September 7, 1957. Coincidentally, it was the fourth television station (and the third commercial station) to sign on in the New Orleans media market, behind WDSU-TV (channel 6), WJMR-TV (channel 61, now WVUE-DT on channel 8) and non-commercial WYES-TV (channel 8, now on channel 12)—all signing on in under a timeframe of nine years. It was originally owned by Loyola University of the South (now Loyola University New Orleans; it was one of a very few handful of commercial TV stations owned by a university), which also owned radio station WWL (870 AM). WWL-TV has been an affiliate of the CBS television network since its inception, as WWL radio had been (and still is) an affiliate of the CBS Radio Network (later CBS News Radio) since 1935. Channel 4 competed head-to-head with NBC affiliate WDSU for first place during the 1960s and 1970s. However, after Edgar B. Stern Jr. sold WDSU to South Carolina-based Cosmos Broadcasting in 1972, it began deemphasizing local features in favor of its highly regarded newscasts. By comparison, WWL-TV, as the only locally owned station, heavily stressed its local roots.