Yoichi Wada

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Yoichi Wada (和田 洋一, Wada Yōichi; Nagoya, May 28, 1959) is a former president and representative director of the Japanese video game and publishing company Square Enix as well as its subsidiary Taito. He is also the former chairman of the Computer Entertainment Supplier's Association (CESA), the former chairman of the Digital Content Use Promotion Conference, former president of Shinra Technologies and a former member of the Japanese Brand and Contents Council. He is a current outside director of Metaps. Wada was born on May 28, 1959, in Nagoya, Aichi, Japan. As a teenager and young student, Wada was a fan of Pong, Space Invaders, Donkey Kong and Xevious. When he lived in Warsaw, he also enjoyed games from the Nobunaga's Ambition and Romance of the Three Kingdoms computer game series. Before joining Square, Wada has stated he was an "uneducated consumer", as he was a "big fan" of Final Fantasy but did not know that the company was responsible for the series. He particularly liked early 3D games, including D and titles from the Myst, Resident Evil and Metal Gear series. While CEO Wada proactively tried to play as many Western games as possible, including Uncharted 2: Among Thieves and Call of Duty: Modern Warfare 2, and provided comments about these games to Square Enix's staff. As a student, Wada wanted to become the president of a company quickly, rather than gradually working his way up through his entire career.