Zenni Optical

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Zenni Optical (formerly 19dollareyeglasses.com) is an American online retailer of prescription glasses and sunglasses. Founded in 2003 by Tibor Laczay and Julia Zhen, it is based in Novato, California. The company sells more than 2,000 types of prescription glasses and sunglasses as well as 45 types of contact lenses. Zenni created theme glasses through collaborations with professional gamers, sportspeople, the designer Iris Apfel and the actress Rashida Jones. It is able to keep costs low by selling its own brand of frames instead of name brands, manufacturing frames in China in a Danyang factory. Reviewers praised Zenni for its low prices, diversity of options, and having sturdy glasses for children. After trying Zenni glasses, Los Angeles Times consumer columnist David Lazarus found the "overall quality was pretty good" but his frames did not fit well and needed to be adjusted by an optician, while Reviewed's Madison Durham said the glasses' prescription did not match the standard of competitors'. Reviewers found Zenni's return policy to be inferior compared to competitors.