30praum

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30praum (stylized in upper case) is a Brazilian independent record label founded by rapper Matuê and co-founded by businesswoman Clara Mendes and director Lucas Degas. Established in 2016 and based in Fortaleza, the label seeks to contribute to the diversification of the Brazilian hip-hop industry from the Northeast region of Brazil. The origin of the name comes from the rapper's desire to buy cannabis for R$30 individually for each one (hence the term Praum, a Portuguese contraction of 'para um', lit. 'for one'), associating the perceived quality of the product with the quality of his music.