88rising

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88rising (stylized as 88⬆) (or officially name: 88rising Records LLC), formerly known as CXSHXNLY (pronounced "cash only"), is an American record label founded in 2015 by Sean Miyashiro and Jaeson Ma. The company is known for promoting Asian and Asian American artists in the global music market. They have also built a multimedia ecosystem that spans music, video production, live events, and digital content. Co-founder Sean Miyashiro describes it as a "hybrid management, record label, video production, and marketing company". 88rising has offices in New York City, with additional offices in Los Angeles and Shanghai. The company serves as a music platform and record label primarily for Asian artists such as Keith Ape, Rich Brian, Niki, and previously Joji. In 2019, 88rising was awarded Label of the Year by Netease, one of the largest music streaming platforms in China. Outside of its core group, the company has collaborated with other artists, most notably KOHH, CL, DPR Live, Yaeji, Phum Viphurit, Verbal, and Hikaru Utada. The label also produced the soundtrack album for Marvel Studios' Shang-Chi and the Legend of the Ten Rings in 2021. The company has hosted festivals in Los Angeles in New York City, Indonesia, the Philippines, and China. The label has also curated dedicated takeover stages at Coachella in 2022 and 2024. Critics, journalists, and scholars have noted 88rising's role in shaping contemporary Asian representation all across the world, as they emphasize the label's influence on collaboration, trends, and visibility of Asian artists in pop culture and mainstream media. The company has been described as one of the most prominent platforms in advancing Asian and Asian American voices in global music and youth culture.