Adidas Yeezy

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Adidas Yeezy (or just Yeezy, stylized as YEEƵY) was a fashion collaboration between American rapper, designer, and entrepreneur Kanye West's Yeezy and German sportswear company Adidas. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. The first shoe model ("Boost 750") was released in February 2015. In 2020, Forbes described Yeezy's rise as "one of the great retail stories of the century". Yeezy influenced and inspired a multitude of other fashion brands. Outside of the former Adidas collaboration, Yeezy is the name of West's company Yeezy LLC and is not connected to Adidas. In October 2022, Adidas announced that it terminated its collaboration with West, with immediate effect after he insinuated that Adidas could not drop him on an episode of the Drink Champs podcast. The comment was part of a tirade of antisemitic remarks that West made, where he argued that his celebrity status and the popularity of the Yeezy brand made him untouchable by the company.