Amber Cox

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Amber Cox (born 1972) is a sports executive and current chief operating officer (COO) and General Manager of the Indiana Fever since October 4, 2024. Before joining the Fever, Cox had various sports positions at William Woods University and Columbia College from the 1990s to 2000s. Cox went on to join the Phoenix Mercury in 2004 and began working as the director of marketing and promotions for the WNBA team. During her tenure with the Mercury, Cox became the team's chief operating officer and president in the 2010s. She also was an interim general manager for the team in 2013. After leaving the Mercury, Cox was a college basketball commissioner for the Big East Conference in 2013. Years later, Cox went to the Major League Soccer in 2015 and became chief marketing officer for the Houston Dash and the Houston Dynamo. The following year, Cox was selected as the vice president of the New England Black Wolves and Connecticut Sun. While part of the Black Wolves, Cox won the 2017 National Lacrosse League Executive of the Year Award.