BoConcept A/S

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BoConcept is a Danish retail furniture chain. The first BoConcept. Store opened in Paris in 1993, but since 2006, all furniture has been sold through franchisees. BoConcept specializes in customizable modern furniture and accessories designed by international designers. The company was founded in 1952 by Jens Ærthøj and Tage Mølholm, both Danish craftsmen and cabinet makers. In 1954, the owners and the four employees moved into a new furniture factory. They were inspired by functionalism, which was popular amongst Danish design during the 1950s. In 1962, the founders opened another factory in Herning, where the company is still located. In 1976, the company changed its name to Denka with the intent to enter the international market. The customization of furniture to the individual customer is an important part of their business model.