Coupang Play

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Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020. It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING. Coupang Play is included as part of Coupang's Rocket Wow paid membership. With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms. After the addition of sports broadcasting, it had 8.05 million active users by January 2024. Along with live streaming sports, the increase in original programs has drawn more users. In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery. The service became available to general Coupang members as a free ad-supported platform in June 2025. In June 2025, Coupang Play secured the exclusive broadcasting rights in Korea for major NBA season games starting from the 2025-26 season. In addition, Coupang Play holds exclusive broadcasting rights in Korea for several popular overseas soccer leagues, including the German Bundesliga (2024-25 season) and the Spanish La Liga (2023-24 season). In July 2026, Coupang Play launched a paid "Premium Pass" to remove advertisements, transitioning its service into a multi-tiered monetization model to offset rising content costs.