Foreign market entry modes
Ways a company can expand its services
In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements.
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Foreign market entry modes
Ways a company can expand its services
In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements.
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In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market. There are two major types of market entry modes: equity and non-equity. The non-equity modes category includes export and contractual agreements. The equity modes category includes joint ventures and wholly owned subsidiaries. Different entry modes differ in three crucial aspects: The degree of risk they present. The control and commitment of resources they require. The return on investment they promise.
Texte : Wikipédia en anglais, CC BY-SA 4.0. ·
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