Grand Seiko

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Grand Seiko is a Japanese luxury watch brand owned by Seiko Watch Corporation, a subsidiary of Seiko Group Corporation. It began in 1960 as Seiko's highest-grade domestic watch line. The final new mechanical model of its first production period appeared in 1972, and manufacture of the remaining mechanical Grand Seiko watches ended in 1975. The name returned on a quartz watch in 1988. A newly developed mechanical movement followed in 1998. Grand Seiko has been distributed internationally since 2010. In 2017, Seiko began presenting it as a separate brand, removing the Seiko name from new Grand Seiko dials while retaining the same corporate ownership. The brand produces watches with mechanical, quartz and Spring Drive movements in Japan. Its design is associated with the angular case and dial conventions of the 1967 44GS and, since 2020, the related Evolution 9 design code. The brand's international expansion has formed part of Seiko's strategy to move its watch business toward higher-priced products and to compete more directly with Swiss luxury-watch groups. Grand Seiko watches have received prizes at the Grand Prix d'Horlogerie de Genève (GPHG), including the Men's Watch Prize in 2021 and the Chronometry Prize in 2022.