Longaberger

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The Longaberger Company was an American manufacturer and distributor of handcrafted maple wood baskets and other home and lifestyle products. The company opened in 1973, and its handcrafted baskets were a popular home decor item in the 1980s and 1990s. Founded by Dave Longaberger, the family-owned and operated company used multi-level marketing to sell its products. It was one of the primary employers in Dresden, Ohio, before it moved in 1997 to Newark, Ohio. At its peak in 2000, it had $1 billion in sales, employed more than 8,200 people directly, and had about 45,000 independent distributors (called home consultants) selling its products directly to customers. Along with baskets, the product line eventually included wrought iron products, pottery, wooden lids, and other goods. Its former corporate headquarters on Ohio's State Route 16 is a local landmark known as the Big Basket. Built to resemble the company's top-selling product, the Medium Market Basket, the seven-story edifice is a notable example of novelty architecture. Longaberger was acquired in 2013 by CVSL, Inc., and closed in 2018. The following year, Xcel Brands acquired the intellectual property and relaunched the brand, expanding it to include home goods such as furniture, food, jewelry and other handcrafted products.