NBC logo

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The National Broadcasting Company (NBC) has used several corporate logos over the course of its history. The first logo was used in 1926 when the radio network began operations. Its most famous logo, the peacock, was first used in 1956 to highlight the network's color programming. While it has been in use in one form or another for all but four years since then, the peacock did not become part of NBC's main logo until 1979 and did not universally become the network's sole logo until the fall of 1988 (although the peacock as the sole logo was unveiled in 1986). Recent logos have been themed for different holidays (such as Christmas, Thanksgiving, Halloween, St. Patrick's Day, Valentine's Day, and New Year's Day), in observance of its upcoming or ongoing broadcasts of the Olympics, as well as an American flag-themed logo following the September 11 attacks. The logo has been adapted for color television and high definition as technology has advanced. As NBC acquired other television channels, the logo branding was formerly adopted by other networks including: CNBC, MSNBC, Golf Channel, and ShopNBC. It is currently used with NBCSN and NBC Sports Regional Networks. The logo was also incorporated into the corporate emblem of the network's parent company, NBCUniversal, then became a part of a redesigned Comcast mark at the end of 2012 after it was acquired by the latter a year before.