Psycho-Cybernetics

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Psycho-Cybernetics is a self-help book written by American writer Maxwell Maltz in 1960. Motivational and self-help experts in personal development, including Zig Ziglar, Tony Robbins, Brian Tracy have based their techniques on Maxwell Maltz. The book combines the cognitive behavioral technique of teaching an individual how to regulate self-concept, using theories developed by Prescott Lecky, with the cybernetics of Norbert Wiener and John von Neumann. The book defines the mind-body connection as the core in succeeding in attaining personal goals. Maltz found that his plastic surgery patients often had expectations that were not satisfied by the surgery, so he pursued a means of helping them set the goal of a positive outcome through visualization of that positive outcome. Patients thinking that surgery will solve their problems is an example of the XY problem. Maltz became interested in why setting goals works. He learned that the power of self-affirmation and mental visualization techniques used the connection between the mind and the body. He specified techniques to develop a positive inner goal as a means of developing a positive outer goal. This concentration on inner attitudes is essential to his approach, as he believes that a person's outer success can never rise above the one visualized internally.