Santoshi Mata

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Santoshi Mata (Hindi: संतोषी माता) or Santoshi Maa (संतोषी माँ) is a Hindu goddess, who is venerated as "the Mother of Satisfaction", the meaning of her name. Santoshi Mata is particularly worshipped by women of North India and Nepal. A vrata (ritual fast) called the Santoshi Maa vrata is performed by women on 16 consecutive Fridays to win the goddess' favour. Santoshi Maa's prayers initially spread through word of mouth, vrata-pamphlet literature, and poster art. Her vrata was gaining popularity with North Indian women. However, it was the 1975 Bollywood film Jai Santoshi Maa ("Victory to Santoshi Maa")—narrating the story of the goddess and her ardent devotee Satyavati—which propelled this then little-known goddess to the heights of devotional fervour among Indian Hindus. With the rising popularity of the film, Santoshi Mata entered the pan-Indian Hindu pantheon and her images and shrines were incorporated in Hindu temples. The film portrayed the goddess to be the daughter of the popular Hindu god Ganesha and related her to the Raksha Bandhan festival. She maybe considered a deity and Kuladevi of some people in Rajasthan according to certain people on media platforms.