StarLight Media

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Starlight Media (stylised starlight.media, previously StarLightMedia) is the largest Ukrainian broadcasting group, composed of six television stations and nine other media and advertising companies. It was founded 11 November 2009 in Kyiv. In 2013 its market share was 30.17% (GfK Ukraine research, panel 50K+) and in 2014 - 27.85% of the 14-49 audience (Nielsen research, panel 50K+). Its market share in 2012 was 34% for the audience aged 14–49 and in 2014 - 32% (GfK Ukraine research, panel 50K+). In 2015 the group's share of the audience of 14-49 year olds was 27.33% (50K+, Nielsen's television audience research). Its margin over its closest competitor is 46%, and for middle and upper income Ukrainians — 54%. In 2013, StarLightMedia launched wGRP Investment, in which the group invests its airtime in prospective brands and get its return on investment from the sales growth due to the advertising. In 2014, the holding implemented about 10 partnerships on this model, including the pharmaceutical company Omnipharma and FMCG company Karpatskie Mineralnie Vody.