ADD Agency

Modeling agency

ADD Agency (Hebrew: סוכנות ADD), known until 2010 as Look (Hebrew: לוק, romanized: Luk), is an Israeli talent agency based in Tel Aviv that represents actors, models, presenters, writers, directors and content creators. Founded in 1988 as a modeling agency, it was owned for much of its history by the Yedioth Ahronoth group and was relaunched under the ADD name in 2010.