Algospeak

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On social media, algospeak is a self-censorship phenomenon in which users adopt coded expressions to evade real or imagined automated content moderation. It allows users to discuss topics deemed sensitive to moderation algorithms while avoiding penalties such as shadow banning, downranking, or de-monetization of content. A type of netspeak, algospeak primarily serves to bypass censorship, though it can also reinforce group belonging, especially in marginalized communities. Algospeak has been identified as one source of linguistic change in the modern era, with some terms spreading into everyday offline speech and writing. The term has been used more broadly to include any language change driven by digital usage.