Amplitude, Inc.

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Amplitude is an American publicly traded company that develops digital analytics software. The company was listed publicly on the Nasdaq stock exchange under the ticker symbol AMPL on September 28, 2021. The company's founders, Spenser Skates and Curtis Liu, originally created a company under the name Sonalight in 2012. Sonalight produces an Android app that enabled users to send text messages via voice. Along the way, they created analytics software to help them understand how users were using the app. That software received interest from other companies with similar needs, and the founders shifted their focus to building that software into a product via a new company called Amplitude. Amplitude Inc. was founded in 2014. The company's first product, Amplitude Analytics, was listed as the #22 software product in 2021 by popular review site G2 Crowd. The addition of their Amplitude Recommend, and Amplitude Experiment products enabled what the company calls its Digital Optimization System. On March 10, 2020, they acquired ClearBrain, a predictive analytics company founded in 2016 by Bilal Mahmood, and Eric Pollmann.