Arc'teryx

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Arc'teryx is a Canadian company specializing in outdoor apparel and equipment headquartered in North Vancouver, British Columbia. It focuses on technical apparel for mountaineering and alpine sports, including related accessories. The company's name and logo reference the Archaeopteryx, the transitional fossil of early dinosaurs to birds. Arc'teryx is known for its waterproof Gore-Tex shell jackets and down parkas. Founded in 1989 in North Vancouver as Rock Solid, the company re-branded in 1991 as Arc'teryx to produce outerwear and climbing gear for the Coast Mountains in Canada. The company was sold to Salomon Group in 2001 and Amer Sports in 2005. Arc'teryx maintains three divisions: Veilance (luxury streetwear), LEAF (law enforcement and military), and PRO (ski patrol). The company is an influence in the "gorpcore" and "normcore" fashion movements, the wearing of minimalist, technical apparel in urban settings. The brand is colloquially known as "dead bird".