Astro (company)

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All-Asian Satellite Television and Radio Operators, doing business as Astro (stylized in lowercase title), is a Malaysian pay satellite television, streaming television and IPTV provider. It is a wholly owned subsidiary of the Astro Malaysia Holdings Berhad and is operated by the communication satellite operator MEASAT Broadcast Network Systems Sdn. Bhd. It operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and the MEASAT in Cyberjaya. It forms part of the mass media duopoly in the country alongside the Media Prima. Astro launched the high-definition platform Astro B.yond in 2009 and the IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services. The ultra high-definition (UHD) platform Astro Ultra was launched at the end of 2019 while the full high-definition (FHD) platform (replacement of Astro B.yond) called Astro Ulti was introduced in the mid of 2021. Astro operated in Indonesia from 2006 to 2008, under the Astro Nusantara and also in Brunei from 2000 to 2022, under the Kristal-Astro brand. Indonesian operations were led by the PT Direct Vision, while Bruneian were led by Kristal Sdn. Bhd. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.