Bobo (magazine)

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Bobo is a monthly Dutch children's magazine published by Blink Publishers. Consisting of comics and stories, it is named after the protagonist Bobo, a nine year old blue anthropomorphic rabbit. The magazine has run since 1968 and was initially translated from the English-language Bobo Bunny magazine, published from 1969 to 1973. Each issue is devoted to one subject. The purpose of the magazine is to educate four- and five-year-olds in a playful way, and it is therefore mainly distributed through the first two years of primary school. Since 2010, Bobo has developed into a cross-media brand. Bobo has its own apps, an educational television series made by Studio 100 (started in 2011), an online training program to be used on digital schoolboards and smartboards in the classroom, and a complete merchandise line.