Canon EOS 5D Mark III

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The Canon EOS 5D Mark III is a professional-grade 22.3 megapixel full-frame digital single-lens reflex (DSLR) camera made by Canon. Announced on 2 March 2012 as the successor to the EOS 5D Mark II, the camera featured a 61-point autofocus system inherited from the professional EOS-1D X, high ISO performance up to 25,600, and dual memory card slots. This date coincided with the 25th anniversary of the announcement of the first camera in the EOS line, the EOS 650, and was also Canon's 75th anniversary. The camera went on sale later in March with a retail price of $3,499 in the US, £2999 in the UK, and €3569 in the Eurozone. The EOS 5D Mark III received positive reviews from photography critics and won multiple industry awards, including the European Imaging and Sound Association (EISA) European Advanced SLR Camera 2012–2013 award and the Technical Image Press Association (TIPA) Best Video DSLR award in 2012. Reviewers particularly praised the camera's autofocus system, high ISO performance, and versatility for both stills and video work, with Digital Photography Review concluding it was "in almost every aspect a better camera than its predecessor and an extremely enjoyable photographic tool." Canon announced the camera's successor, the Canon EOS 5D Mark IV, on 25 August 2016.