Currys

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Currys (formerly known as Currys PC World until mid-2021) is a British electrical retailer and aftercare service provider operating in the United Kingdom and Ireland, specialising in white goods, consumer electronics, computers and mobile phones. Established as a bicycle manufacturer in 1884 and floated in 1927, Currys expanded the range of goods sold and from the 1960s became a major retailer of household electrical items. In 1984, the company was bought by rival retailer Dixons, and the Currys brand was used for all outlets of the combined company. From 2008, the business turned away from shops in town centres to larger out-of-town stores under the Currys PC World brand, combining the operations of Currys with Dixons' PC World under one roof; after the formation of Dixons Carphone in 2014, the stores gained Carphone Warehouse departments. It was announced in July 2021 that all Currys PC World stores would be rebranded to Currys.